‍

CUSTOMIZE YOUR INCENTIVE AND REWARD PROGRAMS WITH TOOODOOO'S BUSINESS MANAGER FEATURES.

Personalization is one of the most important elements of a successful incentive or reward program.

Whether your company is implementing a campaign for employees, customers or partners, being able to tailor that campaign to your specific needs and goals ensures that the results you get are exactly what you want.
The tooodooo team understands this, and it's one of the guiding principles behind the design and deployment of our platform, which offers multiple levels of customization at every stage of an incentive program. But while in the past we've talked about the basic options tooodooo offers for creating campaigns, there are even deeper and more advanced features, thanks to what the platform's founders call "The BUSINESS MANAGER."

THE FOUNDATIONS FOR BUILDING A BETTER CAMPAIGN.

Let's start with the basics, with tooodooo's customization features.

Regardless of the type of campaign you use (performance challenge, loyalty or sponsorship), the platform works the same way.

Let's say you are looking to increase your revenue and motivate your employees. First, in the basic tooodooo interface, you will select Performance Challenge, and decide whether you want the campaign to be open or closed. For a Performance Challenge, companies will normally choose a closed campaign, where only users who receive a specific invitation can participate; open campaigns are better suited for customer retention and external referrals, where the volume of participants is one of your main goals.

Next, you can select the duration of your campaign - from one day to two years - and the "rewards" budget you allocate. These features allow you to control the resources you devote to a given program. For example, if you reach your maximum budget before the end of the duration, the campaign will stop, allowing you to stay within the allocated budget.

In addition, you can also decide whether your campaign is general or specific. If you are looking to drive sales of a specific item or category rather than overall revenue, you can ensure that the incentive program you create only applies to that particular item. In addition, the platform saves all the products or categories you designate, so you don't have to keep creating additional programs from scratch.

Similarly, when your participants submit evidence to earn points or claim their rewards, you can specify exactly what information you require from them, allowing you to track trends and broader business directions outside of your core campaign goals. For larger campaigns, you can automate the validation of these results, so that loyalty campaigns don't require you to mobilize your team to certify every result. In this case, participants will receive their points immediately. For smaller campaigns or campaigns involving external participants that you want to make sure are playing fair, you can also validate manually.

These features already put you in a great position to learn more from your campaigns than ever before, but it doesn't stop there.

‍

THE BUSINESS MANAGER TAKES YOUR CAMPAIGNS TO THE NEXT LEVEL.

This is where we enter the Business Manager, the ultimate personalization tool for incentive campaigns.

Regardless of the type of campaign you use (performance challenge, loyalty or sponsorship), the platform works the same way.

Imagine you're the manager of a hotel that offers car rentals to guests, but the service hasn't taken off yet. You can set up a campaign to get your employees to promote car rentals to your guests, and take it a step further than what we just discussed:Sales volume vs. revenue: You can customize your program to target either of these factors, depending on your end goal. In this case, you might be more interested in increasing the volume of cars you rent to promote the service to customers, rather than just rental revenue.

Reward structures: Business Manager also allows you to dictate how your participants receive rewards and how much they can earn. Let's say your campaign promises a $10 bonus for every car rented; to motivate your employees, you can also make it so that they can't cash out until they've rented three cars, which will encourage them to keep going.

You can also set a cap on the rewards, for example, after renting twenty cars, you will not be able to receive any more rewards, which will allow you to reduce the program budget.

Tiering systems: In addition to the reward structuring feature, you can also create tiering and ranking systems, so that rewards increase exponentially with different levels of performance, or top-ranked people receive an extra bonus to further encourage them.

Frequency of awarding: Business Manager also allows you to determine how often program participants can redeem their rewards. For some campaigns, it may make sense to let participants turn their points into cash immediately, which will keep them coming back again and again. On the other hand, for performance campaigns that aim to achieve long-term results, it makes more sense to wait until the end of the campaign to pay out rewards, especially since the revenue generated by the campaign may well exceed the amount you had to spend on gifts and cash at the end. Imagine building a year-long campaign and paying out all the rewards during the vacations: this can not only boost performance but also increase morale!

Each of these customization options is set up specifically to ensure that any campaigns you build are tailored to your business goals and budget. By combining them all, you can be sure you'll be able to launch the perfect program for your business.

‍